The

Our furry, four-legged friends often face inferior food. It can get overwhelming for pet parents having to select the right food without breaking the bank.

Designed to set new sustenance standards for pet food, Willow’s vet-formulated food is hypoallergenic and low in sodium and phosphorus content which makes it beneficial for all ages and breeds of pets. It also uses real high quality meat while maintaining very affordable price points.

A product of the USA backed by vets and pet lovers alike, Willow genuinely provides your pets with the complete, and conscientious diet they deserve.

With Willow, quality of life comes first!

standard

Why

Thoughtfully Created By Fur Parents and PAW-fessionals

We share the same goal: To keep our pets by our side for as long as possible. 

Real Ingredients

No to artificial, yes to natural. Willow uses real ingredients to provide real nutrients.

Premium Quality at a Fair Price

Yes, it’s paw-ssible. Healthy pet food does not have to be expensive.

Hypoallergenic Pet Food

For our dog’s best life, they need food to keep them healthy.

FAQs

Why should I choose Willow over other brands?

How would you describe the personality of the people behind Willow?

What makes Willow clean and all-natural?

Why has Willow been expanding outside of selling in specialty pet shops?

Are Willow products at major retailers the same quality as those found in specialty pet shops?

Are Willow bags recyclable?

Where is Willow from?

FAQs

Why should I choose Willow over other brands?

How would you describe the personality of the people behind Willow?

What makes Willow clean and all-natural?

Why has Willow been expanding outside of selling in specialty pet shops?

Are Willow products at major retailers the same quality as those found in specialty pet shops?

Are Willow bags recyclable?

Where is Willow from?

FAQs

Why should I choose Willow over other brands?

How would you describe the personality of the people behind Willow?

What makes Willow clean and all-natural?

Why has Willow been expanding outside of selling in specialty pet shops?

Are Willow products at major retailers the same quality as those found in specialty pet shops?

Are Willow bags recyclable?

Where is Willow from?

Oh there are lots of wonderful and beneficial reasons but we’ll try to keep it short and sweet. Our products all undergo a tedious process of testing different mixtures of ingredients before finalizing the most optimal formulation for our food. We never take shortcuts because like you, we are pet parents ourselves and know our pets are all family. Not to mention, our formulas are all vet and pet approved too!

FAQs

Why should I choose Willow over other brands?

How would you describe the personality of the people behind Willow?

What makes Willow clean and all-natural?

Why has Willow been expanding outside of selling in specialty pet shops?

Are Willow products at major retailers the same quality as those found in specialty pet shops?

Are Willow bags recyclable?

Where is Willow from?

We absolutely love what we do. We’re pet parents much like all of our customers and seeing others benefit from our food gives us all the joy in the world.

FAQs

Why should I choose Willow over other brands?

How would you describe the personality of the people behind Willow?

What makes Willow clean and all-natural?

Why has Willow been expanding outside of selling in specialty pet shops?

Are Willow products at major retailers the same quality as those found in specialty pet shops?

Are Willow bags recyclable?

Where is Willow from?

Nowadays, most pet parents are becoming more aware of what is good versus what is harmful to our pet babies. That being said, we want more pet parents to have access to our all-natural, vet approved diets to allow for more pets to live healthier lives.

FAQs

Why should I choose Willow over other brands?

How would you describe the personality of the people behind Willow?

What makes Willow clean and all-natural?

Why has Willow been expanding outside of selling in specialty pet shops?

Are Willow products at major retailers the same quality as those found in specialty pet shops?

Are Willow bags recyclable?

Where is Willow from?

All our bags can be recycled wherever facilities exist.

FAQs

Why should I choose Willow over other brands?

How would you describe the personality of the people behind Willow?

What makes Willow clean and all-natural?

Why has Willow been expanding outside of selling in specialty pet shops?

Are Willow products at major retailers the same quality as those found in specialty pet shops?

Are Willow bags recyclable?

Where is Willow from?

Yes, absolutely! All our food meet our high-quality standards, regardless of where they are purchased from.

FAQs

Why should I choose Willow over other brands?

How would you describe the personality of the people behind Willow?

What makes Willow clean and all-natural?

Why has Willow been expanding outside of selling in specialty pet shops?

Are Willow products at major retailers the same quality as those found in specialty pet shops?

Are Willow bags recyclable?

Where is Willow from?

We source all our ingredients from its most native form as much as possible. We avoid using unnecessary preservatives, flavoring and colors. We ensure that every ingredient is carefully selected and maximized to create our all-natural formula.

Most of our ingredients are also sources from trusted farmers and suppliers. We continue to search for the best ingredients on a yearly basis to keep our formulation at the top of the AAFCO standards of healthy.

FAQs

Why should I choose Willow over other brands?

How would you describe the personality of the people behind Willow?

What makes Willow clean and all-natural?

Why has Willow been expanding outside of selling in specialty pet shops?

Are Willow products at major retailers the same quality as those found in specialty pet shops?

Are Willow bags recyclable?

Where is Willow from?

Majority of our ingredients are sourced from the United States and Australia. We gather these ingredients and process them in our AAFCO accredited facility.