EVERY INGREDIENT HAS A PURPOSE
We only select dog and cat food ingredients for nutrition that helps your pet live his best life possible. If you’ve ever wondered what the ingredients in your pet’s food do, read on to find out.
PROTEIN
HYDROLYZED PROTEIN
REAL AUSTRALIAN BEEF MEAL
REAL CHICKEN
CARBOHYDRATES
FATS & OILS
TASTE, TEXTURE, & VARIETY
MINERALS & AMINO ACIDS
VITAMINS
CORN GLUTEN MEAL
REAL FISH MEAL
CHICKEN LIVER
REAL BOVINE MEAL
KING SALMON
FULL FAT SOYBEAN
WHEAT BRAN
ALGAE
WHOLE WHEAT
PROTEIN
HYDROLYZED PROTEIN
REAL AUSTRALIAN BEEF MEAL
REAL CHICKEN
CARBOHYDRATES
FATS & OILS
TASTE, TEXTURE, & VARIETY
MINERALS & AMINO ACIDS
VITAMINS
CORN GLUTEN MEAL
REAL FISH MEAL
CHICKEN LIVER
REAL BOVINE MEAL
KING SALMON
FULL FAT SOYBEAN
WHEAT BRAN
ALGAE
WHOLE WHEAT
WHOLE GRAIN CORN
YUCCA SCHIDIGERA
DEHYDRATED FRUITS
DRIED VEGETABLES
WHEAT BRAN
WHOLE WHEAT
PROTEIN
CARBOHYDRATES
FATS & OILS
TASTE, TEXTURE, & VARIETY
MINERALS & AMINO ACIDS
VITAMINS
REAL AUSTRALIAN BEEF
CHICKEN LIVER
KING SALMON OIL
DRIED VEGETABLES
DEHYDRATED FRUITS
YUCCA SCHIDIGERA
PROTEIN
CARBOHYDRATES
FATS & OILS
TASTE, TEXTURE, & VARIETY
MINERALS & AMINO ACIDS
VITAMINS
CHICKEN FAT
HYDROLYZED PROTEIN
SALMON OIL
SOYBEAN OIL
PROTEIN
CARBOHYDRATES
FATS & OILS
TASTE, TEXTURE, & VARIETY
MINERALS & AMINO ACIDS
VITAMINS
CALCIUM
CONTROLLED SODIUM
CONTROLLED PHOSPHORUS
COPPER
MANGANESE
CHLORINE
POTASSIUM
IODINE
SELENIUM
ZINC
IRON
TAURINE
PROTEIN
CARBOHYDRATES
FATS & OILS
TASTE, TEXTURE, & VARIETY
MINERALS & AMINO ACIDS
VITAMINS
COATSHINE FORMULA
MANNANOLIGOSACCHARIDE
MAGNESIUM
Biotin
Pantothenic Acid
Choline
Folic Acid
Vitamin C
Vitamin A
Niacin
Vitamin B6
Vitamin B2
Vitamin B1
Vitamin D3
Vitamin E
Vitamin K
PROTEIN
CARBOHYDRATES
FATS & OILS
TASTE, TEXTURE, & VARIETY
MINERALS & AMINO ACIDS
VITAMINS
Vitamin B12
Immunoblast Formula
HYDROLYZED PROTEIN
A high-performance functional ingredient that’s used to improve the overall digestive system of our pets – increasing their ability to absorb the healthy nutrients of the food consumed. The “meal” we use in our ingredients are carefully selected not to include animal parts such as feathers, teeth or beaks.
REAL AUSTRALIAN BEEF MEAL
Australian beef is one of the highest quality of beef in the world. It also exceeds the internationally accredited food safety and animal health standards which reassures you of its high quality. Excellent source of protein and amino acids that help strengthen muscles. The “meal” we use in our ingredients are carefully selected not to include animal parts such as feathers, teeth or beaks.
CHICKEN BY-PRODUCT
Generally composed of organ meat nutrients. Rich in protein and amino acids for muscle development. The by-products we use in our ingredients are carefully selected not to include animal parts such as feathers, teeth or beaks.
CATFISH
Catfish is naturally sourced from the freshwater. It’s a high-quality source of protein and amino acids that help build and maintain your pet’s muscles.
REAL CHICKEN MEAL
A source of glucosamine for joint wellness and improved mobility. The addition of real chicken meat in our ingredients benefits muscle strengthening as well. The “meal” we use in our ingredients are carefully selected not to include animal parts such as feathers, teeth or beaks.
CHICKEN BY-PRODUCT MEAL
Chicken by-product meal is made up of chicken that has been ground and cooked, reducing the fat content to create a protein-rich ingredient. It’s high in protein and amino acids to help strengthen and maintain your pet’s muscles. It’s also a high-quality source of glucosamine for joint health.
CHICKEN MEAL
Chicken meal is made up of chicken that has been ground and cooked, reducing the fat content to create a protein-rich ingredient. It’s high in protein and amino acids to help strengthen and maintain your pet’s muscles. It’s also a high-quality source of glucosamine for joint health. Chicken meal does not include feathers, heads, feet or entrails.
CORN GLUTEN MEAL
Created by removing harmful ingredients like starch, bran and germ from the corn kernel, leaving only the protein rich kernel in our food. This benefits the muscles of our pets. The “meal” we use in our ingredients are carefully selected not to include animal parts such as feathers, teeth or beaks.
REAL FISH MEAL
Real fish meat is taken from different types of fish – trout, salmon or cod in particular. It’s a high source of protein and amino acids that promote muscle strength. The “meal” we use in our ingredients are carefully selected not to include animal parts such as feathers, teeth or beaks.
FISH MEAL
Fish meal is made up of fish that has been ground and cooked, reducing the fat content to create a protein-rich ingredient. And, as a natural source of fat and omega-3 fatty acids, it can help give your pet healthy skin and a soft, shiny coat.
LAMB
Real lamb is a high-quality red meat. It’s an excellent source of protein and amino acids that help build and maintain your pet’s muscles. It’s also a natural source of glucosamine for joint health and mobility.
CHICKEN LIVER
An organ rich in Vitamin A, iron, amino acids and protein. It has been proven to aid with the vision, muscle maintenance and immune system of our pets. Additionally, it has high iron that helps hemoglobin production.
PEA PROTEIN
Pea protein is the concentrated, protein-rich part of the pea that helps strengthen and maintain your pet’s muscles. It’s also a great source of iron and lysine, which help support healthy muscle growth.
MEAT BY-PRODUCTS
Meat by-products are composed of nutrient-dense organ meats. They are rich in protein and amino acids to help strengthen and maintain your pet’s muscles. Also, because of their nutrient-rich composition, they are typically the first thing an animal would eat in the wild. Meat by-products do not include animal parts such as feathers, horns, beaks, teeth or hooves.
REAL BOVINE MEAL
Real Bovine Meal is made up of Australian Beef that has been grounded and cooked. This reduces the fat content to create a protein-rich ingredient. The protein helps strengthen muscles and adds glucosamine for healthy joints. The “meal” we use in our ingredients are carefully selected not to include animal parts such as feathers, teeth or beaks.
POTATO PROTEIN
Potato protein is the concentrated, protein-rich part of the potato that helps strengthen and maintain your pet’s muscles.
POULTRY
Poultry is considered both the white and the dark meat of a chicken or turkey. It’s a high-quality source of protein and amino acids that help build and maintain your pet’s muscles. It’s also a natural source of glucosamine for joint health and mobility.
POULTRY BY-PRODUCT
Poultry by-products are composed of nutrient-dense organ meats. They are rich in protein and amino acids to help strengthen and maintain your pet’s muscles. Also, because of their nutrient-rich composition, they are typically the first thing an animal would eat in the wild. Poultry by-products do not include animal parts such as feathers, teeth or beaks.
POULTRY BY-PRODUCT MEAL
Poultry by-product meal is made up of chicken and/or turkey that have been ground and cooked, reducing the fat content to create a protein-rich ingredient. It’s high in protein and amino acids to help strengthen and maintain your pet’s muscles. It’s also a high-quality source of glucosamine for joint health.
KING SALMON MEAL
Only the highest quality of Norwegian King Salmon used in our formulations. Rich in omega-3 and omega-6 fatty acids that gives our pets a natural source of skin and coat maintenance. The “meal” we use in our ingredients are carefully selected not to include animal parts such as feathers, teeth or beaks.
SALMON MEAL
Salmon meal is made up of salmon that has been ground and cooked, reducing fat content to create a protein-rich ingredient. It's high in protein and amino acids to help support healthy muscles.
CONTROLLED SODIUM
Sodium caseinate is a source of protein that comes from milk. As a high-quality source of protein, it helps strengthen and maintain your pet’s muscles.
FULL FAT SOYBEAN
Made by removing the oil in the beans before grinding them together. It creates a high source of protein to help with muscle strengthening and development.
SOYBEAN OIL
Provides essential omega-3 fatty acids that promotes healthy skin and reduces cholesterol levels to prevent bone deterioration.
SOY PROTEIN ISOLATE
Soy protein isolate is at least 90% protein, created by removing the non-protein parts of the soybean. As a high-quality source of protein, it helps strengthen and maintain your pet’s muscles.
WHEAT BRAN
Helps enhance pet food texture to make the food easier to consume and digest. Also a good source of protein to benefit muscle strengthening.
ALGAE
Plant based protein source that aids in muscle growth.
CORN BRAN
Excellent source of fiber that supports the digestive tract of our pets.
YUCCA SCHIDIGERA
Gluten, grain and nut-free ingredient usually used as an alternative source of carbohydrates in hypoallergenic formulations of pet food. Source of fiber and natural carbohydrates that helps fuel our pets, providing them with an energy boost.
SELECTED WHOLE GRAIN CORN
Corn germ meal is what remains after removing the oil from corn kernels, then grinding them to create a nutrient-rich ingredient. It provides a rich source of fiber for healthy digestion, as well as a high-quality protein source for strong muscles.
DEHYDRATED FRUITS
Dehydrating the fruits allows for only the fibers to remain which helps lower blood cholesterol. Tend to be high in potassium that also gives energy to our pets.
DRIED VEGETABLES
Ideal for those seeking grain-free nutrition as it serves as an alternative source of carbohydrates. The fiber contents from these veggies help with our pets digestive tract.
DRIED VEGETABLES
Ideal for those seeking grain-free nutrition as it serves as an alternative source of carbohydrates. The fiber contents from these veggies help with our pets digestive tract.
WHEAT BRAN
Besides protein, it is also rich in plant compounds and minerals. Contains enough fiber to help maintain a healthy digestive tract.
DRIED VEGETABLES
Ideal for those seeking grain-free nutrition as it serves as an alternative source of carbohydrates. The fiber contents from these veggies help with our pets digestive tract.
WHOLE WHEAT
Dried wheat seed that serves as a natural source of carbohydrates to give our pets extra energy.
REAL AUSTRALIAN BEEF
Austrailian Beef is known to be one of the most flavorful in the world.
CHICKEN LIVER
Liver is supposed to enhance the taste of pet food.
KING SALMON OIL
Adds a very likeable taste to our formulas.
DRIED VEGETABLES
Veggies are rich in fiber, iron, calcium, and vitamins. The addition of veggies in our formulas make for a complete meal.
NATURAL LIVER FLAVOR
Liver flavour is a highly palatable, natural flavouring sourced from pork and poultry. It’s used to enhance the taste of your pet’s food.
DRIED CARROTS
Carrots are a root vegetable rich in minerals and vitamins like beta-carotene. They are added to provide variety in your pet’s food.
DEHYDRATED FRUITS
Contains fiber and antioxidants. Much like veggies, creates a balance and completeness in our formulations.
ALL-NATURAL FLAVORS
Natural flavor can include ingredients such as spices, broths and yeast. It is used to enhance the taste of your pet’s food.
YUCCA SCHIDIGERA
A healthier and more luxurious alternative to rice or potatoes.
CHICKEN FAT
Energy source that promotes healthy energy in our pets. Not to mention adds flavor to make the food more enjoyable.
HYDROLYZED PROTEIN
The oil from the hydrolyzed protein is a high source of quality fat that fuels our pets with extra doses of energy.
BEEF FAT
Beef fat is an energy source derived from cattle that’s used to help promote your pet’s healthy energy. To maintain freshness, we preserve the beef fat with mixed tocopherols, a natural form of vitamin E. It also adds delicious taste to your pet’s food.
SALMON OIL
Rich in EPA, Omega-3 and Omega-6 fatty acids. Promotes healthy skin and coat. The DHA from the oil also helps with healthier vision and brain development.
ANIMAL FAT
Animal fat is an energy source derived from cattle that’s used to help promote your pet’s healthy energy. To maintain freshness, we preserve the animal fat with mixed tocopherols, a natural form of vitamin E. It also adds delicious taste to your pet’s food.
CALCIUM
Used to preserve the quality of our pet food.
CONTROLLED PHOSPHORUS
Contains essential minerals that help strengthen teeth and bones.
COPPER
Contains essential minerals for the immune system and iron absorption.
MANGANESE
Contains essential minerals for the nervous system, bone growth and blood clotting.
CHLORINE
Form of potassium that helps with fluid balance.
POTASSIUM
Helps with the nerve and muscle functions.
IODINE
Supports thyroid health.
SELENIUM
Aids the immune system by maintaining cell membranes.
ZINC
Needed to promote healthy skin and coat. Also helps with metabolism.
Important for oxygen flow in the hemoglobin of red blood cells throughout the body of our pets.
Important for oxygen flow in the hemoglobin of red blood cells throughout the body of our pets.
IRON
TAURINE
Prevents the formation and spreading of diseases and abnormalities in our pets. Crucial for brain health, heart maintenance, and improved muscle function.
COATSHINE FORMULA
Our special formulation to aid in prevention of skin related diseases. Also gives an added boost of Omega-3 and Omega-6 fatty acids that increases the health of skin and thickens the coat of our pets.
MAGNESIUM
Helps maintain normal nerve and muscle functions.
Mannanoligosaccharide
Natural supplement with beneficial pre-biotic effect. Encourages growth of friendly bacteria in the large intestine that strengthens gastro-intestinal health. Especially important to senior pets or pets with gastro-intestinal issues.
Vitamin B12
Needed for blood formation.
Biotin
Also known as Vitamin B7. Helps convert food to energy.
Pantothenic Acid
Also known as Vitamin B5. For breaking down carbohydrates, fat and protein.
Choline
Needed for proper metabolism and liver functionality.
Folic Acid
Also known as Vitamin B9. Needed for proper structure of cell membranes.
Vitamin A
For vision, immune system and bone growth.
Vitamin C
Needed for the immune system.
Niacin
Also known as Vitamin B3. Needed for breaking down carbohydrates, protein and fat.
Vitamin B6
Important for building protein structures like muscles, hair, nails, and growth hormones.
Vitamin B2
Helps release energy for our pets.
Vitamin B1
Helps break down carbohydrates.
Vitamin D3
Essential for bone tissue growth.
Vitamin K
Helps with blood clotting.
Vitamin E
Aids the immune system.
Immunoblast Formula
A special mixture of vitamins and minerals that creates an all-natural and balanced amount of each essential vitamin selected to fortify our formulas into a vet-approved diet.
